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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology. Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies. Robert Cialdini is the leading pioneer in the field of social influence. His research has been foundational in the whole enterprise of applying reserach into what sales and marketing techniques are more and less persuasive to actual business. His million copy plus best-selling Influence is the textbook that put the on the map as a vital, emerging new interdisciplinary field of study. He conducted the seminal research experiments in the field, and continues to lead one of the most respected research teams. He is Regent's Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately 60 lectures a year to premier business associations and leading corporations.

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