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32 Ways to Be a Champion in Business by Earvin Magic Johnson

EARVIN MAGIC JOHNSON-known worldwide for his talent on the basketball court-has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community, and is the celebrity most able to influence minority consumer purchasing. For speaking engagements or to book Earvin Magic Johnson for your next corporate en­gagement, e-mail: info@magicjent.com. From the Hardcover edition.

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