| We had some fun with the last edition and managed
to send some people multiple emails with our new email distibution program—and for
this we apologise. We think we've got it right now! Hope you enjoy this newsletter
and find something useful for you. Frank Newstead and Roberta Guardiani |
||
 |
||
 BOOK YOURSELF SOLID: The Fastest, Easiest,
and Most Reliable System for Getting More Clients Than You Can Handle Even if You
Hate Marketing and Selling by Michael Port and Tim Sanders.Price A$27.95 pb - 256 pages ISBN 10: 0470281901 ISBN 13: 9780470281901 April 2008 "Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!" –Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited "Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." –Seth Godin, author of All Marketers Are Liars and Permission Marketing
|
||
 |
||
 FLIP THE SWITCH: Why Performance Increases When
You Play Hard and Recover Even Harder by Andrew May.Price A$32.95 pbl - 204 pages ISBN 10: 0980393701 ISBN 13: 9780980393705 November 2007  Is it possible to not only survive the modern world, but thrive? The task of navigating life's frantically paced, 24/7 digital age has never been more complex or daunting. We are all under constant pressure to perform, day in day out. Every day is a grand final with more and more people constantly wired up, but eventually melting down. Flip the Switch offers practical advice on mastering a totally new skill-set to survive in the modern world—helping you be on when you have to and off when you can. Grounded in the sciences of peak performance, physiology and positive psychology; combined with experiences of some of the world's leading teams and performers—Flip the Switch teaches you to play hard and to recover even harder!
|
||
|
||
 BUY • OLOGY: How Everything We Believe About Why We Buy
is Wrong by Martin Lindstrom and Paco Underhill.Price A$34.95 pb - 256 pages ISBN 10: 1847940129 ISBN 13: 9781847940124 November 2008 New Research Shows How We Really Make Buying Decisions • Anti-smoking campaigns unwittingly encourage smoking. • Negative messages from politicians win votes. • Product placement in films rarely works. • Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick.
|
||
 |
||
 CORPORATE CRAP: Stupid Management Myths
That Destroy Shareholder Value by Dr Jack Jacoby.Price A$29.95 pb - 208 pages ISBN 10: 1921190922 ISBN 13: 9781921190926 April 2008 A serious but entertaining expose of business lingo at it's very worst. In the same vein as Don Watson's Death Sentence this book strives to clear away the fog of corporate crap that not only confuses the public and customers but, Dr Jacoby argues, also undermines a businesses ability to see itself clearly. Have a good look at Australian Dr Jack Jacoby's credentials and it will give you a good idea why this book is recomended reading for all managers. Should be included in all corporate library's.
|
||
 |
||
 AUDACITY OF HOPE: Thoughts on Reclaiming
the American Dream by Barak Obama.Price A$24.95 pb - 384 pages ISBN 10: 1912351365 ISBN 10: 9781912351365 January 2008 At the heart of The Audacity of Hope is Senator Obama's vision of how his country can move beyond its divisions to tackle concrete problems. He examines the growing economic insecurity of American families and the racial and religious tensions within the body politic, and considers the nature of threats from outside America's borders.
|
||
|
||
 ON THE SHOULDERS OF GIANTS: 33 New Ways
to Guide Yourself to Greatness by Rhondalynn Korolak.Price A$34.95 pb - 285 pages 0980557801 / 9780980557800 October 2008 You can be one of the people looking for the “secret” …or one of the people LIVING it! On the Shoulders of Giants is more than just another book about how to develop a positive attitude or “use the law of attraction.” This fresh look at 33 pieces of timeless wisdom finally puts what you want most in life within easy reach. It’s about what really works and WHY. Based on her struggle to rebuild her life after a senseless tragedy, the author brilliantly demonstrates how to make profound shifts in your life, work, finances, health, relationships, and more, whether you are going through a troubled time, or just looking for real ways to live better—much better!
|
||
 |
||
 LIVING LONGER FOR DUMMIES by Dr
Walter M Bortz.Price A$22.95 pb - 214 pages ISBN 10: 0764553356 ISBN 13: 9780764553356 April 2001 This is a Print-on-Demand title. It will be printed specially to fill your order. Please allow an additional 4-6 weeks delivery time. The book is not returnable. What’s the average human life span...72 years...78 years? Actually, science has determined that humans were designed to live 120 years, and that, until now, most people died too soon. It’s also now clear that most of the maladies we commonly associate with aging, such as frailty, senility, and arthritis aren’t part of nature’s plan, but the result of other factors such as bad nutrition, disease ,and disuse. Best of all is the news that, no matter how old you are or what shape you’re in, you can take steps to reverse the aging process that has already occurred in you and to slow your rate of aging in the future.
|
||
 |
||
 TEACH YOURSELF VISUALLY
LAPTOPS by Nancy Muir.Price A$$42.95 pb - 306 pages ISBN 10: 0470171111 ISBN 13: 9780470171110 October 2007 Visual learners will find clear, step-by-step screen shots that show how to tackle more than 150 tasks related to using a laptop. Each task-based spread includes easy, visual directions for such operations as comparing different laptop models, using the keyboard and touchpad, connecting to a wireless network, adding PC cards and input devices, securing an Internet connection, setting up a low-battery alarm , and more. Helpful sidebars offer practical tips and tricks, while full-color screen shots demonstrate each task.
|
||
  |
||
 THE ART OF CONVERSATION® GAME (TAOC): The Perfect Icebreaker! by Louise Howland and Keith Lamb. Price A$19.95 Card Pack. Designed to revive the art of conversation, TAOC is a  fabulous way to make training sessions,
dinner parties, barbecues, holiday occasions and all get-togethers memorable.With 300 fascinating and conversation building questions, plus 20 blank cards on which to write your own TAOC questions, this game is for everyone. Trainers, Counsellors, Teachers and Community workers have all used this structured card game with remarkable success. Also Available as a Children's version.
|
||
|
"An Investment in Knowledge ALWAYS Pays the Best Dividends" |
||
 Please
feel free to send this Brain Food E-News to your friends, or anyone else who's interested in improving themselves
or their company.Don't forget to look at the stories I have collected and recorded, on the front index page of the Website. There are stories and quotations and the like, that impart a special message, tug at the heartstrings, show humour, or provide Food for Thought. We are working on updating and adding to our Events section to list events that may interest our customers. If you have a public event you feel people might be interested in, please let us know, and keep an eye on the listed Events from time to time. On behalf of our team here, enjoy your reading! Frank Newstead |
||
|
Self Improvement, Business,
Management, Professional and Training Resource Specialists |
